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5 Things American Online Poker Operators Do Right

It’s been a good few months for the United States online poker market. The industry continues to see good income figures with perhaps even more beautiful developments on the horizon.

The expansion of recently approved interstate pacts to include Michigan, offers an opportunity for even greater growth in the years to come. And beyond simply offering cash games and tournaments, operators are showing some creativity in attracting players and keeping them coming back.

With that in mind, here are some things American online poker operators are doing to keep the market growing.

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1 – Attract a wide range of actors

This continues to be a trend not only in American online poker, but on also international sites. Recreational players are the future of online gaming and bringing them back ensures a vibrant pool of players for every bankroll.

In this sense, the major operators have underlined the importance of addressing a wide range of players. For example, the next PokerStars Knockout Bounty Generator offers 135 events with buy-ins ranging from $5 to $1,000.

Players have a chance to get a title for just five dollars. The series also features numerous poker variations and tournament styles.

Partypoker US Network added to these efforts in April. The company ran the Cheap Stake Series with buy-ins ranging from $20 to $50. The site pursues these types of efforts every month.

On WSOP.com, the Spring Online Championships are currently running with buy-ins starting at only $20. A wide range of options means a wider range of players and events that won’t break the bankroll.

2 – Promotions, satellites, freerolls, and more

Promotions continue to be a major selling point and operators continue to raise the bar. Since freerolls at a bargain price qualifiersgetting in on the action has never been easier.

Stars introduced a new hybrid satellite with the Bounty Builder. The tournament not only awards Main Event spots in Pennsylvania, Michigan and New Jersey, but also additional cash prizes.

Partypoker continues to run regular promotions as well as part of the platform’s tournament festivals. An important good point came in March in Michigan. The company held a thank you freeroll to celebrate one year in the state with $10,000 up for grabs.

WSOP.com is even offering a freeroll on May 31 with a seat to the $10,000 Main Event up for grabs. Low-cost satellites and freerolls give recreational players plenty of ways to get in on the action and even get into some championship events. Companies seem to be stepping up these efforts and it’s paying off for gamers.

3 – Large and very varied tournaments

Operators have also adopted popular tournament styles like progressive knockouts (PKO). The Bounty Builder features all events in this fun format.

WSOP.com also continues to offer players great events each month as part of the Online circuit series. Events reward championship rings like in a live WSOPC series.

The operator continues to offer a wide variety of events. The company also continues to insist freezing and limited income like at the annual WSOP in Las Vegas.

Once again, players can expect double digits online wristband events for New Jersey/Nevada and Pennsylvania players. Michigan has also planned bracelet events, but is there a chance they will join the shared liquidity market by the WSOP this summer? That remains to be seen, but it could be a pleasant surprise.

PokerStars also continues to push the boundaries with series in Pennsylvania, Michigan and New Jersey. In the Bounty Builder, players have a chance to win six championship trophies – always a nice bonus for players. In April, the site awarded 90 trophies to SCOOP winners and the series crushed the $2 million guarantee.

4 – Bring creativity

There is no doubt that American online poker operators have gotten creative. Here’s a look at some of those efforts.

Live Tournament Synergy

Last week’s announcement of the launch of BetMGM/Partypoker BetMGM Poker Championship at Aria in Las Vegas is a great example of sites taking advantage of some synergy opportunities.

The $3,500 event is scheduled for June 23-26 with a $1 million guarantee. BetMGM awards at least 15 tournament packages in each of its markets.

This is the second of those efforts, with March Poker Madness also winning spots for live tournaments on Borgata in Atlantic City. Additional cross-promotion between MGM properties and the online poker platform provides a chance for additional publicity. Seeing one of these qualifiers win big in Las Vegas would only add to the story.

WSOP.com also included some great live opportunities. As in previous years, there are many online qualifiers for the Las Vegas summer bracelet events.

However, another big live event is also attracting the site’s online players in each market. All wristbands and WSOPC championship ring winners earn free entry into the Tournament of Champions.

This event is a $1 Million Freeroll and is the last live WSOP tournament this summer, scheduled for July 18. It’s a nice extra incentive for live and online players.

Perhaps PokerStars can add to these live tournament efforts in the coming year.

Streamers and Ambassadors

Darren Elias, BetMGM Ambassador

As online poker markets in the United States mature, operators are making more and more effort to promote the game. Partypoker has added popular poker player power to its lineup. Four-time WPT champion Darren Elias now represents BetMGM and also helps design tournament series and other behind-the-scenes efforts.

For the Poker Madness in March series, the company had “hosts” in each of the company’s markets. Those included Elias in New Jersey, poker pro and trainer Matt Berkey in Pennsylvania, and poker vlogger Andrew Neeme in Michigan.

PokerStars has also jumped on board by promoting and signing certain Twitch streamers to its roster. The WSOP even got in on the act, making the 2009 Main Event the champion Joe Cada a company ambassador in Michigan.

Rankings

These continue to be popular with gamers. The PokerStars Bounty Builder awards a nice trophy to the eventual winner of the series.

WSOP.com also does a great job in this regard. The site offers a week sit and go leaderboard with cash and tournament tickets awarded to winners.

the player of the year race also became an interesting point for WSOP.com. The annual leaderboard gives away $10,000 in cash, $1,500 in tournament tickets and an exclusive winner’s ring.

If there’s one criticism on this list, it’s that partypoker/BetMGM and PokerStars have not adopted a POY race. Maybe shared liquidity will bring a change to that.

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THE BEST SOCIAL POKER ROOM IN AMERICA

$20 Free Gold Coins Offer

With a verified account, MORE

get $40 gold coins offer for $20

American players accepted

FREE every day Swipe the rooms just to connect

Texas Hold’em Ring Games, Tournaments and SNGs

Chance to win cash prizes

5 – Stay the course

It hasn’t been easy for online poker players and operators since the state-by-state approach began in 2013. Legalization has been slow and player pools have sometimes shown significant fluctuations.

But the industry now appears to be headed in the right direction with solid gains. Pennsylvania, New Jersey, Michigan, Nevada and Delaware all offer legal online poker.

However, Connecticut and West Virginia have also legalized, providing an opportunity for even larger interstate pacts.

With sports betting also growing so rapidly, some states may also consider poker and other online games. could New York, Illinoisor will Kentucky be next on board?

It looks like the industry is at least on track for continued growth in the years to come. Staying the course can finally pay off.